Selling Off The Table
Category: Media Articles
The Market business has once again started to boom. With many craft, farmers and community markets popping up around Victoria and nationally it gives the small businesses opportunities to market and showcase their businesses.
Caramelicious an all-natural product of deliciously flavoured soft caramel sell at various craft and farmers markets in Victoria, say that having a stall at a market is a great way to meet people and Remi one of the owners loves sharing his love for caramel. They also used markets as a testing facility for marketing their products which was obviously a success.
Another business, Sweet Bubba who specialises in Eco, Organic and Handmade Products with a gorgeous range of products including Amber Teething Necklaces and Bracelets along with wooden teething products who tends to sell in children’s markets says the reason they sell at markets is a great way of meeting customers. “The online world is definitely making service less personal” Rebecca the owner says. “It’s also a great way to meet other stallholders in the same position, a great way to network and support other mums in your local community”
Along with the opportunities of selling at markets comes the competition with stallholders having to offer a better product, service, delivery and aesthetics to the market goers. Competition is high both at the markets and online, but if you offer a great product and service you will get regulars coming to see you at every market.
A company who has been helping list and advertise markets and stallholders has taken a step further to help these businesses gain an advantage over their competitors, Markets and Community are training and educating these businesses to help them build their business both at markets and online. They have started running networking nights to help market organisers meet stallholders and online businesses to meet each other to get tips and also giving them a social networking night at the same time.
Nitty Brown the owner of Markets and Community says “most of these businesses are small and work from home, these networking nights give them opportunities to meet other businesses and also helps build their networks”.
The next networking night that Markets and Community are running is directed at stallholders at markets, securing speaker from Sydney’s Bake It Bottle It Sell Its Lorri Loca, a foodie expert on training businesses with setting up their stalls at markets, display and selling. The night is focused on the stallholder on making their stalls look good, according to their vision and also tips on selling at markets. My Other Kitchen’s Jane Del Rosso, a business that helps food based businesses startup will also be featured on the night, Jane is frequented on the Epicure in The Age with regularly running workshops and training for both small and large businesses.
“This will be a fantastic night with a room full of market organisers and stallholders, I can’t wait to hear about how I can improve on my market stall and also tips on selling” says Rebecca.
The event will be held at the Mint Bar & Restaurant on the Cnr of William and La Trobe Street, Melbourne on the 15th May 2013 from 7:00pm.
Tickets can be purchased via Eventbrite: http://marketscommunity-eorg.eventbrite.com.au/#
“We know that the businesses attending will walk away with renewed vision of running their stalls at markets and really looking forward to this night.” Says Nitty Brown.
Follow Markets and Community on facebook https://www.facebook.com/marketsandcommunity
And an informative website with over 150 markets listed nationally along with stallholders
Picture features on the businesses listed with Markets and Community, Caramelicious.