Facebook is Ruining my Business

Written by: Nitty Brown


“Facebook is ruining my business” says most of Nitty Brown’s clients who are only selling through facebook, “this is the first and main reason why it is ruining your business because you are only selling through facebook.” Is the reply Brown gives them.

Nitty Brown owns Markets and Community a website that lists and promotes markets, events, stallholders and online businesses to the virtual world. She hears this complaint every single day and whilst it is her job to educate these businesses it is frustrating as they don’t understand that there is a huge array of different avenues of selling other than facebook.

Due to the frustration of these businesses and doing what she does best which is to help the small businesses, she is concentrating her next networking night on the world of Pinterest, with millions of users around the world it is a perfect social media strategy for the online businesses who sell handmade items. Pinterest is a tool for collecting and organising the things that inspire you, the visual aspect of it is what draws the millions of users to it and in return helps promote your products to these users. Megan Iemma from Tech Coach HQ who has a huge following on Pinterest will be speaking at this event, Megan is passionate about teaching business to use technology to improve processes and embrace the productivity technology has to offer.

Another speaker at the event is Matthew Keath from Platform B on the importance of having a well set out store through the businesses websites. “Business owners need to know why websites are so important, getting the free sites will not do justice in the long term, therefore it is imperative to invest in a great website but not having to pay a ridiculous price for it”, says Brown who has seen many of the websites that Platform B have created.

Running these networking events not only helps the business owners learn about new tools for the business but it gives them the opportunity to meet others businesses in the similar industry. Events like these are needed to help with the isolation of sole traders, or people that work from home.

The event is held at The Exchange Hotel in Port Melbourne on the 14th May 2014 from 6:30pm. Tickets can be purchased through Eventbrite.


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